BUILT OUT OF NECESSITY After realizing that top performing athletes were consuming products littered with fillers, artificial sweeteners and flavours, mystery ingredients, and stimulants like sugar and caffeine prior to and during games and practices, we became dedicated to developing a new standard of quality for sports nutrition. Our original Pink Drink, which featured a straightforward, simple list of clean ingredients engineered to deliver the essential nutrients needed to power physical activity.
COMMERCIALIZED FROM DEMAND, GROWN FROM AUTHENTICITY BioSteel’s clean, honest, and effective formulation quickly gained support and popularity in some of the most prominent pro sports locker rooms in North America, and eventually drew the attention of everyday sports nutrition consumers with an eye for quality products. The legacy of #DrinkThePink™ lives on in BioSteel’s Sports Hydration Mix. Today, BioSteel™ is one of the most trusted brands in both locker rooms and households alike. As the most purchased product in North American pro sports, it’s no wonder that BioSteel™ is the #1 choice for sports nutrition consumers globally.