Trureal is a Canadian Financial Technology Company established in 2015. It was created to enable Charities and Non-profits, Merchants, and Community members to transform everyday purchasing power into sustainable charitable giving in the city of Aurora. The Trureal Community Program exists to provide direction and support to local businesses who wish to provide consumers with an option to use a merchant-funded cash-back and direct those funds to a charity or not-for-profit of the consumers choice.